Your customers are discount junkies
I just reviewed my 347th supplement brand email this month.
Same pattern every time.
Flash sale.
Limited time.
30% off.
Don’t miss out.
And somewhere between the countdown timer and the “Shop Now” button, I watched another brand accidentally teach their customers that loyalty means “wait for the next discount.”
Here’s what most founders don’t realize.
The exact same email list that’s burning through your margins could be generating repeat purchases at full price.
With no discounts.
No urgency gimmicks.
And no retraining your customers to wait.
Let me explain.
Your emails are working. Sort of.
Some people open them.
Some click.
Some revenue comes in.
But you’re stuck in this loop where the only way to move product is to discount it.
And every time you send a promotion you train your list to wait for the next one.
You’ve built an audience that buys your product but doesn’t BELIEVE in your product.
Even if your open rates are solid. Even if you’ve got a decent list size.
The problem isn’t volume. It’s trust breakdown.
And whether you realize it or not, your email system is what’s causing it.
Look at this from your customer’s perspective:
Day 1: “Our mission is to transform your health.”
Day 3: “20% off ends tonight!”
Day 7: “Flash sale just for you!”
Day 14: “We miss you… here’s 30% off.”
You’re not building a relationship.
You’re training Pavlov’s dog to drool at discount codes.
Belief is what turns a one-time buyer into someone who reorders at full price.
When someone believes in your product they don’t wait for sales. They don’t price-compare. They just buy.
That’s how the best brands maintain margins without fighting for attention.
But belief doesn’t happen in your ad copy. It happens in the 47 emails they get from you over the next six months.
Here’s the thing.
I spent two years subscribing to hundreds of DTC supplement lists. Just reading everything.
And I noticed something obvious once I saw it.
The emails that built belief looked NOTHING like the emails that chased sales.
Most brands front-load their credibility in the welcome email. Then immediately pivot to promo mode.
And once you do that you’re teaching people the only reason you’ll ever email them is to sell them something.
My name’s Jordan Sluis.
I run Get Presold. And for the past few years I’ve been obsessed with one question:
Why do some brands build cult-like followings while others train discount junkies?
I created something that might help you.
Once I saw this pattern clearly, I couldn’t unsee it.
It’s called the Revenue Leak Audit.
I’ll personally review your email system and show you exactly where belief is breaking down.
No fluff. No generic advice. Just the specific moments in YOUR emails where trust dies.
Here’s what you’ll discover:
The invisible moment in your welcome sequence where new customers mentally file you under “just another supplement brand.”
Why your promotional emails are secretly training customers to never pay full price.
The trust gap hiding in your campaigns that’s capping your repeat purchase rate.
Which emails are doing nothing for belief and should be deleted entirely.
The exact type of email your competitors aren’t sending that turns casual buyers into believers.
And here’s the best part.
It’s free.
Zero dollars. Not a trial. Not “free then $97/month.” Just free.
Why is it free?
Because I’m building Get Presold’s reputation as the go-to for DTC supplement brands who want to stop relying on discounts.
The fastest way to do that is to prove I know what I’m talking about by delivering value upfront.
Some brands will want help implementing the fixes. And yeah, I offer that too.
But for now this is just useful.
Here’s the deal.
I can only do so many of these. Because I’m actually reviewing your emails personally.
So when I hit capacity the form closes.
If you want to stop training your customers to wait for discounts and start building belief that drives full-price sales…
That’s all I got.
Talk soon,
Jordan “stop the discount madness” Sluis
P.S. If you go through this audit and think it was a waste of your time, tell me. I’ll personally Venmo you $10 for your trouble.